Stravia, a women's fitness studio dedicated to support women and fostering a inclusive community. The goal was to create an online presence that reflects Stravia's mission, engages visitors, and drives trial session bookings. Through thoughtful design and strategic planning, I crafted a digital experience that elevates Stravia's brand and resonates with the audience.
Motivation
Energy
Balance
Calm
Grounding
Primary Typeface Bebas Neue
Aa
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789
Challenge
A design that builds inclusivity and drives engagement
Stravia needed a website that not only looked stunning but also addressed key challenges: engaging a diverse audience, providing a seamless user experience, and converting visitors into members. The task was to creating a cohesive design that speaks to women of all fitness levels while ensuring the site is intuitive, responsive, and conversion-focused.
Approach
Strategic design and Development
The approach to building Stravia's website was centered on three core principles: inclusivity, user experience, and conversion optimization.
After a in-depth research to understand Stravia's audience and their needs. This informed the design process, where a visually appealing and cohesive look that reflects the brand's identity was created. Focused on responsive design to ensure a flawless experience across all devices and implemented clear calls-to-action to guide users toward booking trial sessions. Every element was crafted to support Stravia's mission and business goals., and unique selling points. I crafted a this website design that uses vibrant colours, strong typography and delicate touches to convey the story of their brand and mission to nurture and empower women to live life to the fullest.
Features
Enhancing user experience and engagement
The Stravia website boasts several features designed to enhance user experience and drive engagement. A captivating hero section immediately grabs attention and communicates the brand's empowering message. The 'Is This For Me?' section helps visitors quickly identify with the community, while the 'Book a Trial Session' CTA streamlines the conversion process. As well as, a comprehensive 'Fitness Subscriptions’ section to detail available classes and services, and a dynamic blog to keep the community informed and inspired. These features, combined with a user-friendly design and strategic content, create an inviting and effective online presence for Stravia.
