The initial chapter of the brand story. A strategy that focuses on the brand’s objectives with the user’s pain points. All to inform the solution to be designed. Anchored by a brief designed to encapsulate the essence for a distinctive presence in the marketplace.
Sets the brand's emotional foundation, marrying colour palette and messaging to position the new brand amidst its competitors with a fresh, confident look. It's where inspiration begins to shape the strategy forward.
Distilling the brand’s ethos into tangible assets. Constructing a brand storytelling with a design language, copywriting, typography, photography, and more. Which will carry the brand’s identity forward in a consistent yet dynamic manner.
The elements come into play dynamically, engaging with one another to create a living, breathing ecosystem that not only represents the brand but creates a world in which every piece fits. Continuously testing and iterating.
The grand finale in the brand's design symphony. Here vision meets reality, ensuring the crafted story resonates as powerfully on the user’s hands as it does on the storyboard.
Colours
Graphics
Messaging
Typography
Buttons
Form Fields
Breadcrumbs
Card Components
Navigation Bar
Tables
Forms
Overlays
A well designed page elevates the brand essence and facilitates the navigation of the user throughout the interface.
A complex design ecosystem that includes all the states, interactions, user flows and pages necessary to an easy hand-off to development.
Introduction
I’m Bernarda Avila, currently a senior digital designer at Klick Brands. With seven years of experience across agency and freelance environments, I’ve developed a passion for design process. From conceptual thinking to high-quality design systems.
In my free time I enjoy sewing, exercising, biking, reading, and terrasje pakken .
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